The Email Tool That Finally Made Me Show Up Consistently

I knew email marketing mattered. I really did. I'd heard it a thousand times… build your list, email your people, nurture your audience. It's the one platform you actually own. Social media could disappear tomorrow and your email list would still be yours.

I knew all of that.

And I still wasn't doing it.

Not because I didn’t know how. Not because I didn't care about my business but because every time I logged into my email platform, I had no idea where to even begin

The Platform That Was "Too Good" For Me

I was using Active Campaign.

Look, it's a powerful tool. There are people out there who love it. But for me? It was too much. Too many features. Too many options. Too many workflows I didn't need and couldn't figure out. Every time I logged in I'd spend 20 minutes clicking around, feel completely overwhelmed, and quietly close the tab.

Then I'd tell myself I'd get to it later.

Later never came.

So weeks would go by without a single email going out to my list. People who'd signed up to hear from me were sitting there in silence. I was losing momentum, connection, and trust  and I didn't even realize how bad it had gotten until I looked at my last send date and felt embarrassed.

The problem wasn't email marketing. The problem was that the tool felt like a barrier instead of a bridge.

The Shift That Changed Everything

Then I found Flodesk.

I want to be clear about something: I didn't switch because it was the most powerful tool on the market. I switched because it felt easier. Because I could log in and actually know what I was looking at. Because for the first time, creating an email felt like something I could actually do not something I had to fight my way through.

Here's what changed:

The design is beautiful. The templates are clean, customizable, and pretty. I can create emails I'm proud of without spending hours fighting with the formatting. That matters more than you'd think. When your emails look good, you actually want to send them.

The interface is simple. No complicated dashboards. No features I don't need cluttering up my view. Just the tools that actually matter, organized in a way that makes sense. I stopped dreading logging in and started looking forward to it.

The pricing is transparent and tiered. They have a Free, Lite, Pro, and Everything plan — each scaling as your business grows. I'll be real with you though: the Free plan is mostly there to let you get familiar with the platform. You can't even send emails on it. If you actually want to use Flodesk for email marketing, the Lite plan starts at $19/month for up to 25,000 subscribers but note that you only get one workflow with this plan. No hidden fees, no surprise charges, just straightforward pricing you can plan around.

But the real win, the one that actually changed things for me… was simplicity.

I started using it.

That's it. That's the whole story. A tool that felt impossible to use got replaced by a tool that felt easy, and suddenly email marketing stopped being the thing I avoided and started being the thing I actually did. Consistently.

The Lesson Behind the Tool Switch

Here's what I learned from this whole experience, and I think it applies to way more than just email platforms.

The best tool isn't always the most powerful one. It's the one that removes friction so you'll actually show up and use it.

This isn't just an email thing. I've done this with other tools too. Bought something, felt overwhelmed, quietly closed the tab, and told myself I'd figure it out later. Later never came.

Because here's the truth — if something feels hard, you just don't want to do it. But if something feels manageable and accessible? You actually use it. Every time.

It really is that simple. Simple beats powerful every single time when powerful means you don't show up.

What Consistent Email Marketing Actually Did For My Business

Once I switched to Flodesk and started emailing my list regularly, a few things happened.

My list actually felt like a community again. When you go dark for weeks or months and then suddenly pop back up, it feels weird for you and for your readers. Regular, consistent emails build a relationship. People started replying. They remembered who I was. They felt like they actually knew me.

My content got more intentional. When you know you're sending an email every week, you start thinking differently about what's worth sharing. It forces you to get clear on your message, what value you're actually providing, and who you're really talking to.

Honestly? My confidence around email grew. The more I did it, the less scary it felt. The less I overthought every subject line and every send time. I stopped waiting for the "perfect" email and started just showing up.

That's the compounding effect of consistency. It doesn't happen overnight but when it clicks, it really clicks.

Is Flodesk Right For You?

I'm not here to tell you that Flodesk is the only option or that it's perfect for every business. What I am telling you is that it's been the right fit for me and if you've been avoiding email marketing because your current platform feels like too much, it might be worth trying something different.

If you're a service-based business owner who wants a clean, simple, beautiful email platform with a low learning curve, Flodesk is worth a serious look.

You can try it here: Try Flodesk

The Bottom Line

Email marketing doesn't have to feel hard. The right tool makes it feel doable and doable is what leads to consistency and consistency is what leads to growth.

Stop pushing through a platform that's draining you. Find the one that actually fits. Show up for your list. Watch what happens.

That's all for now 🩷