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You know that feeling when you finish a year and realize it was completely different than you expected? That was 2025 for me. I didn't launch a million new offers. I didn't hit some crazy revenue milestone. I didn't even stick to my original plan. But what I did do was get intentional about learning something that everyone was talking about. I got obsessed with AI.

You know that feeling when you sit down to create content and have NO idea where to start? When every post feels like a project? When you open Canva and immediately feel the weight of "okay, what am I making today?" Here's the thing: The problem isn't your ability to create content. It's that you're creating it wrong — one piece at a time instead of strategically. So let me show you how to fix it.

Here's the thing: If you're planning to "get your marketing together" in January, you might already be behind. I know, I know. We're still in November. The holidays are busy. January feels like forever away. But here's what I've learned from working with so many service business owners - the ones who wait until January? They spend February, March, and April just trying to clean up the mess instead of actually growing. And I would know. Because I used to be that person.